Marcus Technology .. about us ..






	..Bio.. ..History.. ..Patents, Copyrights & Products .. ..Publications .. ..Contact and location.. History • Marcus Technology Inc., re-established June 2003 Since 1980, Marcus Technology has developed and integrated hundreds of departmental and enterprise capable solutions for both regional and internationally-known customers over the years. We have helped contribute to their success by improving efficiency, productivity and revenue generation. • Marcus Technology acquired by Artesia from May 2001 – June 2003 Artesia Technologies acquired the IP assets of Marcus Technology, a leading marketing automation pioneer, who is a recognized industry leader in Digital Asset Management solutions. See ‘The Seybold Reports’ article – As a Legend Moves On, A Market Grows Up – ‘An Insider Perspective’, by Mark Walter. About his time at Artesia, Irwin Marcus says: I consulted for Artesia Technologies from May 2001 to June 2003. Artesia created and marketed their Digital Asset Management system called ‘Teams’. I was involved in a number of different projects – held two positions and converted a couple of Marcus Technology major accounts to the Teams software such as Whirlpool & and Prinexus. Pre-Sales System Engineering Provided on-site technical assistance for Artesia sales personal to help close accounts. The type of clients ranged from Advertising Agencies, Publishers, Pre-Press Vendors, Library Foundations, Brand Companies, and Media & Entertainment. Created targeted demonstrations 's for potential clients. Hosted Webinar on-line demonstrations to potential clients on how to communicate, collaborate, and share information. Helped solve technical and workflow issues for clients, including cross-platform functionality. Helped engineer and solve issues regarding the use of OPI – Open Press-Press Interface for Macintosh production environments.Creative Client for the Macintosh - ‘CCFM’ Provided Artesia with workflow use cases and technical requirements for the ‘CCFM’ client’. Integration with the Adobe Graphics Server - ‘AGS’ Created the business case and technical specifications for Artesia to develop an interface to the Adobe Graphics Server. The AGS server would provide end users of Teams more advanced transformation results from a master asset. This project was successfully implemented at the Whirlpool Corporation – a client of Marcus Technology since 1990. Strategic Marketing Director Spoke at various trade shows and conventions. Created detailed competitive analysis documents on the major DAM vendors - Artesia’s competition. Helped map Artesia’s strategic direction. Followed-up with existing clients on software adoption and satisfaction. Created 'Client Use Case' documents. top of page Marcus Technology Inc – New York, NY – President 1980 – 2001 1980 – Created and marketed the Editerm 80™ word-processing to photo-typesetting solution. It was the publishing industry’s first PC-based photo-typesetting machine interface using a TRS-80 computer as a front-end to a Mergenthaler VIP™ typesetter. 1982 – Created and marketed the MC2™ Solution Interface. This product removed the dependency on the TRS-80 computer as a typesetting front-end. Customers could now utilize the emerging technology of the day - such as the Apple IIe and IBM PC/AT to interface to their typesetter 1983 - Created additional MC2™ interfaces for the Mergenthaler 202™, Compugraphic Editwriter™ and AM ComEdit™ series typesetters. Over 350 interfaces were sold throughout the world. 1985 - Bestinfo™ packaged their offerings and sold our MC2™ interfaces with their software. 1985 – Marcus integrated and packaged Bestinfo’s PC based professional page-makeup system called ‘Wave4™’ to at least 55 major magazine publishers such as: Food & Wine, Travel & Leisure, Penthouse, The National Review, Omni, Longevity, Discovery, Sotheby’s, Homeowner, 4 Wheeler, Lear’s, Sassy, MS, Cosmopolitan, Hot Talk, 1001 Home Ideas, New York Woman, Savvy, etc. These publishers used our system to automate their production and quickly displaced the need for sending raw editorial text to remote ‘Atex’ systems to get back hyphenated & justified galleys - which then had to be manually stripped into pages. Note: The original ‘Seybold’ reports were produced and typeset using Bestinfo™ software and output through our MC2™ interface to a Mergenthaler 202™ typesetter. 1988 – Integrated Novell networks in cross-platform environments. These robust servers with mirrored drives enabled companies to share data and utilize platform specific applications running on PC, Macintosh, or Unix boxes to co-exist in one seamless workflow. 1989 – Created iStore™ – A cross-platform CD jukebox solution for the Publishing and Pre-Press industry. 1990 – Integrated and created solutions using Archetype’s ‘Intersep™’ software. This was the Industries first elementary DAM (didn’t know the word at the time) with an integrated OPI workflow. 1992 – Integrated Riplink™ – A Macintosh software solution that enabled proprietary pre-press systems such as Scitex, Hell and Crosfield to translate and communicate to the newer and less costly Macintosh desktop systems. 1992 – Integrated Springboard™– An OS2 hardware/software solution that interfaced the SCSI ‘Tape Output’ ports on proprietary pre-press systems such as Scitex, Hell and Crosfield and provided ‘open architecture’ storage and transfer mechanism from these systems to the Macintosh computer. 1996 - Integrated and created Digital Asset Management solutions using North Plain’s Telescope™ 1.2 software as the core. 1996 – Created a web based ‘Global Digital Library Management System’ for M & M Mars. This system used the base Telescope software plus a number newly created Marcus enhancements such as the web interface, an additional 40 fields™, iStore™ CD jukebox, file server, and automated CD burning. 1997 – Productized the ‘Global Digital Library Management System’ and created WebDLMS™. This software became the standard web front-end to Telescope database application. 1997 - Designed and sold over a dozen various plug-ins and/or applications that enhanced the WebDLMS™ and North Plain’s Telescope™ system. 1998 - Expanded our reseller channel - WebDLMS™ was now available and distributed through North Plains Systems Corp., Imation Corp. and various other resellers throughout the world. 1999 – Updated WebDLMS™ to WebDLMS/Telescope.web. This release used an advanced design to work with the new Telescope Pro™ schema. See demo here. 1999 - WebDLMS/Telescope.web™‘Developers version’. We licensed our WebDLMS (written in Tango) source code to our customers who wanted to develop and create their own enhanced functionality. Marcus Technology designed and implemented dozens of custom software implementations – our base product grew quickly because a major portion of this development code was placed back in the core product – That was and still is our philosophy. top of page Bio--Irwin Marcus – Irwin@marcustechnology.com Irwin's Bio - September, 2005 Irwin's career has paralleled the rise of Digital Asset Management (DAM) itself, evolving his focus from designing and implementing professional desktop publishing systems to departmental DAM production solutions. His current work includes engineering enterprise-capable solutions utilizing DAM, Workflow and Color Proofing Technology. Irwin broke into publishing in 1980 with the first microcomputer interface for a popular typesetting machine. Marcus' MC2 Solution connected the Tandy TRS-80 on-line to the Linotronic VIP and 202 cold-type typesetters. During the mid 80s, Irwin utilized his interface knowledge to help magazines utilize and connect the first professional PC based composition systems, 'Bestinfo' in a production environments. In 1990 his company pioneered the integration of the first commercial PC and Mac-based digital asset management systems running on Novell fileservers and also created 'iStore' - a cross-platform CD Jukebox software solution. In addition, Marcus Technology created WebDLMS, the first Web front-end for North Plains' Telescope digital asset management product in 1996. Irwin had re-established Marcus Technology in June of 2003 after being acquired by Artesia Technologies in May of 2001. Irwin's time at Artesia included the creation of detailed competitive analysis documents that kept Artesia abreast of their competitor's enhancements and movement in the industry. Irwin's far-reaching knowledge & understanding of the vendors, their systems and the systems fundamental design has enabled him to write an in-depth article now published by the Journal of DAM (http://www.damjournal.com) called 'The DAM Vendor Landscape'. Irwin's contribution to the industry has been long lasting, molding cutting-edge technology components into solutions for industry-leading clients. top of page Patents – Copyrights & Products CSR Virtual Brochure.pdf Partners - S-Marc www.csrvirtual.com WebDLMS/Telescope.web™ - See a more detailed PDF description here. WebDLMS was created as a robust asset management web-portal communications and research tool for the North Plains' Telescope Pro™ media asset management system. As a customizable web browser-based front-end interface, it empowers users in a cross-platform environment to cost-effectively manage their digital assets via the Internet and Intranet. Its unprecedented features based on user rights and filtering allow for easy search, view, creatingmultiple private and public collection catalogs, shopping basket for managing cross-platform downloads, message-board center for private or public notification via log-in or email. The webbecomes an interactive tool to collaborate on digital elements from remote locations. iStore™ Software – Cross-platform CD jukebox software that runs on Novell Netware and Window NT. Plus 40™– Added additional 40 fields to both Telescope Pro and our own WebDLMS/Telescope.web product. Droplet™ - Allows users to drag-and-drop images or text elements directly from database search-result windows into existing frames or onto a blank Quark document. The extension automatically tracks the usage and history of an image or text file, which enhances a user’s ability to retrieve an archived image or text file for reuse. By recording the Quark name and page number in a searchable database field, users can easily retrieve images that are associated with old or current projects. WebDLMS Portal™ - A solution for accessing multiple Digital Asset Management databases through one secured Enterprise Web host. All web enabled Telescope databases are managed and maintained from the WebDLMS Portal. This server has the ability to make multiple secure connections to remote sites via the Internet or virtual private networks File Express™ Brand Manager Routing™ MC2™ Solution Interface – phototypesetting machine Interface Publications Fall 2004 upcoming article 'The DAM Vendor Landscape' to be published in the 'Journal Of Dam' (a Henry Stewart Publication) Fall 2004. May 23, 2001 – ‘The Seybold Reports’ – As a Legend Moves On, A Market Grows Up – ‘An Insider Perspective’, by Mark Walter June 1996 – ‘High Volume Printing’ - Article published on CD-ROM’s evolving role in Storage, Archival, and retrieval applications. June 1996 – ‘High Volume Printing’ – case study of CMP Publications and the Marcus Technology iStore™ solution. November 14, 1994 – ‘Printing News’ – ‘Meet Printing’s Digital Mountain Climber’ November 1994 – ‘Graphic Arts Monthly’ section on ‘Digital Technologies’ – Harris Publishing utilizes Marcus Computer Services to produce its alumni directories. November 1980 – ‘TypeX 80’ show in Philadelphia - Debut of the Editerm 80™ interface system. top of page Contact and Location Info@marcustechnology.com Irwin Marcus – President Marcus Technology Inc. 440 9th Avenue, Suite 817 New York, NY 10001 212 582-6811 845 657-9819 Irwin@marcustechnology.com top of page